According to the Society of Plastic Surgeons (ASPS), the number of male patients who seek plastic surgery significantly increased in 2010. Facelifts among men rose by about 14 percent while male liposuction increased by 7 percent. Retiring baby boomers make up a large percentage of men who had cosmetic surgery in the past two years. According to ASPS President Phillip Haeck, MD, the aging baby boomers are now in their 60s and are ready to undergo cosmetic procedures. Since these people have the money and have easy access to good plastic surgeons, they are the most likely candidates for cosmetic procedures.
The social acceptability of cosmetic surgery encourages male baby boomers to go under the knife to enhance their looks and turn back their age clock. Studies show that even the so-called “men’s men” who, 10 years ago, would not even dream of letting a surgeon cut into their skin to make them look good are now seeking plastic surgery to erase a few lines on the faces and remove the unwanted “love-holds” on their body. Surgeries such as nose reshaping, eyelid surgery, liposuction and hair transplant are very popular among male baby boomers. Minimally-invasive cosmetic procedures such as Botox®, soft tissue fillers and microdermabrasion are also popular among this group.